These user personas are used as a representation of customers from the market segments interested in the product.
A buyer persona or customer persona is used to create an ideal customer based on data and market research. Let’s see how to create a buyer persona analysis in PowerPoint to map such a process.īuyer personas are the manifestation of customers in the form of fictional characters. Making buyer personas is a common method to understand these factors. From picking a product among competing brands to making a purchase, every step can be mapped to better understand what factors might have led to the purchase and the way by which this process can be replicated to attract other potential customers. There are a series of factors that influence his/her decision.
A customer that buys a product does not do so by chance.
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